DIRECTION Elena Molina
CLIENT Red Cross Spain
AGENCY & PRODUCTION Implicate.org
CREATIVE DIRECTOR Carlos Martín Justicia
CINEMATOGRAPHY Juan Meseguer | Luz de contra
PRODUCER Jessica Costilla
HEAD OF PRODUCTION Ángeles Fernández
1 AD Jope Belardi
2 AD Iñigo Cavestany
EDITOR & COLOR GRADING Begoña Ruiz
IMPACT CAMPAIGN | Volunteers are a fundamental part of the Spanish Red Cross and that is why the organization seeks to facilitate their work as much as possible with the new Red Cross app. In the campaign, we must publicize the app, encourage downloads and transmit all the advantages it offers for volunteers. Frivolity vs. emotion, commitment, solidarity and everything that defines volunteering.